I help individuals, teams and micro businesses create high converting and profitable permission based online marketing campaigns.

In doing so, it’s inevitable … most need help reinventing the story they tell about themselves.

Some are open to this, some aren’t.

I advocate that the real secret to persuasion and influence is grounded in one’s capability to not only tell stories, but to market those stories so that others care, believe, and act on what’s most important.

For that to really work, it should be a mission that blurs an online identity (or persona) with one’s real world self image.

Once that is in alignment, the space is ready, and we move forth to create a sequence of remarkable communications – from the first point of contact all the way to the sale.

The ironic thing about this is that I am just now discovering how to do this for myself.

It’s the truth. I’ve never been able to put it together. The reason why is fodder for another post.

Is it odd that I can offer up exercises and lead individuals through the process of doing it for themselves and their cause, but I have been unable to do it for myself?

I jokingly have said, You can help everyone but yourself.

This blog is the turning point for that.

Now I’m the example. Living by example. Alive by example.